A major responsibility in my role as the Marketing & Communications Manager of the Walnut Creek Chamber of Commerce was end-to-end social media management for the organization. The scope of this work included content planning, content creation, content moderation, re-posts into Facebook & Instagram stories from tagged posts/stories from organizations in the membership community, creating Facebook and LinkedIn events, responses to direct messages, along with compiling and analyzing monthly social media metrics.

To view samples of the content I created for social media posts, please review the selection located further down this page. Additionally, you can view the Instagram, Facebook, LinkedIn, and YouTube feeds (mid-June 2022 thru December 21, 2023.)

To enhance the online experience for the chamber membership community, I worked with the membership platform vendor the organization utilized to develop and launch a new walnut-creek.com experience in December 2022. In this website relaunch I planned out the website navigation menu, audited and reduced redundant pages from the previous iteration of the website, provided updated copy and photos to depict the current state of the organization more accurately, added links to the organization’s social media profiles, and more.

Additionally, I was also responsible for executing all content and link updates to the website during my time in this role as well as pulling monthly Google Analytics reporting for this website.

Created printed flyers and one-pagers to promote membership of the Walnut Creek Chamber of Commerce. Examples included the following: Membership Benefits one-pager (distributed physically and digitally to prospective members) and 4 Ways To Get Involved With Your Chamber Membership (included in membership information packet provided at monthly Chamber Orientation meetings.)

Beginning mid April 2023, I was responsible for drafting, scheduling, and publishing the e-newsletter communications to chamber membership that occurred on an every-other week cadence.

Select sampling of e-newsletters: 5/10/23, 5/24/23, 8/23/23, and 11/15/23.

For a full archive please review issues from 4/26/23 thru 12/15/23 here.